9. Skillup pod Urpínom

SKILLUP pod Urpínom: About marketing, business and brands without cliches

📅 Date: March 23, 2026

🕕 Time: 18:00

📍 Place: Hogo Fogo club, Námestie SNP, Banská Bystrica (opposite the Barbican)

SKILLUP pod Urpínom is a new marketing event in Banská Bystrica, which was created thanks to the cooperation of several local agencies and marketing specialists.

The aim is to deliver valuable lectures about marketing, business and brands without clichés, advertising or promo.

🎤 Program:

➡️Martin Bulák (BOOSTERS)

Topic: The biggest mistakes in Google Ads that waste your money

Google Ads can be a powerful tool, but also very expensive habit when it is set wrong. In his lecture, Martin Bulák will show the most common mistakes for which companies spend their budget unnecessarily without corresponding results, from the wrong setting of campaigns and keywords to poor measurement or ineffective work with audiences. Participants will get a concrete and understandable view of where money is most often lost in Google Ads and how to set up campaigns more intelligently and efficiently.

➡️Juraj Zaťko (birdline)

Topic: AI in B2B business: where companies actually waste time and money today

In many companies, a huge amount of time is still wasted on activities that can be simplified, accelerated or to automate. Juraj Zaťko will show where the biggest reserves are in B2B business today, how AI can help in working with leads, business processes, administration or preparation of documents, and where, on the contrary, there is more hype around it than real benefit. The lecture will bring a practical view of how to grasp AI so that it saves companies time, money and energy.

➡️Darko Ďurica (Winston Bros)

Topic: How to grow an e-shop without advertising chaos

Growing in e-commerce does not mean making more campaigns, more formats and more random decisions. Darko Ďurica will bring a practical view of how to build e-shop growth without unnecessary advertising chaos, without burning the budget and without chaos in channels, goals or priorities. It will show what to focus on, how to set up a reasonable system and what distinguishes e-shops that only advertise from those that use advertising strategically and effectively.

➡️Tony Dúbravec (Doba Digital)

Topic: Social network strategy for small and medium-sized companies

Social networks are no longer just about the company "adding something". Tony Dúbravec will show what a functional social network strategy should look like for small and medium-sized companies that want to communicate clearly, consistently and with a clear goal. The lecture will focus on how to think about the content, the brand, the target group and the communication itself so that social networks are not just a mandatory ride, but a real tool for building trust and business growth. €15

Livestream & recording: €10

The number of places is limited. Book your place in time!

🍻 Relaxed atmosphere, no ties.

SKILLUP is not only about lectures, it is an evening full of inspiration, debates and networking in the pleasant environment of the jazz club Hogo Fogo.

Come to be inspired, make new contacts and gain practical knowledge in the field of marketing and business. We look forward to seeing you!

More information also on the website: www.skillup.sk