6. Skillup pod Urpínom

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6. Skillup pod Urpínom

6. Skillup under Urpín

Event by: Hogo Fogo Jazz & Art Club, Skillup pod Urpínom

Location: Hogo Fogo Jazz & Art Club, Námestie Š. Moysesa 7, Banská Bystrica

Tickets: Get tickets

Talks & discussions

Topics: Business & careers

About event

SKILLUP pod Urpínom: About marketing, business and brands without clichés

📅 Date: November 18, 2025
🕕 Time: 18:00
📍 Place: Hogo Fogo club, Námestie SNP, Banská Bystrica (opposite Barbakan)

SKILLUP pod Urpínom is a new marketing event in Banská Bystrica, which was created thanks to the cooperation of several local agencies and marketing specialists.

The goal is to deliver valuable lectures about marketing, business and brands without clichés, advertising or promo.

🎤 Program:

➡️Simona Nehézová (Mavio Media)

Digital and advertising literacy: campaigns in practice

The world of marketing is changing faster than ever before – trends change, algorithms change and artificial intelligence enters creative processes. In her lecture, Simona Nehézová from Mavio Media will offer a behind-the-scenes look at campaigns, where the pressure to perform meets the need for authenticity.

➡️Martin Bulák (BOOSTERS)

Topic: What to do when the competition targets (bids) for your brand?

Imagine that someone else appears above you in the search, even if the customer directly enters the name of your company. Annoying, but increasingly common. In the lecture by Martin Bulák from the BOOSTERS agency, we will look at what it means to bid for a brand in the Google Ads search network, what your defense options are and when it makes sense to enter this "competition" at all.

➡️Juraj Zaťko (birdline)

Topic: AI in business services: "I don't have an overview of the data"

In the digital world there is a lot of data - but real data the challenge is how to work with them. Juraj Zaťko from Birdline will bring a practical insight into how to use artificial intelligence to transform chaotic data into decisions that drive business forward. Whether it is a simple dashboard or a complex algorithm - in the lecture you will learn how to "keep track" when the numbers seem endless.

🎟️ Tickets: €10 / €15 on the spot
Presale: https://www.ticketlive.sk/sk/event/6-skillup-pod-urpinom-banska-bystrica-18-11-2025

The number of places is limited. Book your place early!

🍻 Relaxed atmosphere, no ties.
SKILLUP is not just about lectures - it's an evening full of inspiration, debates and networking in the pleasant atmosphere of the jazz club Hogo Fogo.

Come to be inspired, make new contacts and gain practical knowledge in the field of marketing and business. We look forward to seeing you!

More info also on the website: www.skillup.sk

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