10. Skillup pod Urpínom

SKILLUP pod Urpínom: About marketing, business and brands without cliches

📅 Date: May 18, 2026

🕕 Time: 17:00

📍 Place: Hogo Fogo club, Námestie SNP, Banská Bystrica (opposite the Barbican)

SKILLUP pod Urpínom is a marketing event in Banská Bystrica, which was created thanks to the cooperation of several local agencies and marketing specialists. The goal is to deliver valuable lectures about marketing, business and brands without clichés, advertising or promo.

🎤 Program:

➡️ Andrej Vershyna (SOLUTIONS)

Topic: 5 levels at which your marketing is - and what to do to move higher

How do brand building and performance marketing complement each other? We will look at what in practice distinguishes companies that grow over the long term from those that stagnate, and define concrete steps to take your marketing to a higher level.

➡️ Erika Tomášková (Mavio Media)

Topic: What really sells today? Logo, system, distinctiveness and the reality of the AI age

Is it still possible to create a timeless logo and a strong brand today when we are surrounded by visual noise, trends and content generated by AI?

In the lecture we will look at the role of the logo today, why it is not enough by itself, how the system and distinctiveness of the brand are related to it, and what really decides whether the brand will be noticed, remembered and they will believe her. The topic will be based on practical examples and an open view of today's branding — without idealization and without unnecessary lessons, with an emphasis on what really helps brands today to be visible, trustworthy and functional.

➡️ Daniel Výcha (CoolWriters)

Topic: How to fill out your LinkedIn profile to get you where you want

LinkedIn is no longer just an online resume. We'll show you exactly what to write in your profile to get real business potential. Subsequently, you will learn how to work with it strategically so that the algorithm and the right people find you and you achieve your business or career goals.

➡️ Eva Poráziková (DASE)

Topic: You have data. What about them now?

In this topic, we will focus on what data and analytical maturity means in business. We'll also look at how to find out where a business is today and what's preventing it from making more data-driven decisions. At the same time, we will talk about how to start using data so that not only reports are generated from them, but also real steps and better results.

➡️ Denis Vencel (Vyvyd Creatives)

Topic: How to abuse social networks

Virality and community.

2 words that decide whether you will stagnate or grow on social networks. Our clients know this too, and together they have gained more than 320,000 followers. They did it without a single cent in advertising in a single year. Today, hundreds of people are contacting them with an interest in cooperation.

In this lecture, Denis will show exactly how to do it, even if you are starting from scratch. In two months, you can overtake a competitor who has been doing it for years. Especially at a time when artificial intelligence will save you time and money when creating.

So if you are still looking for an excuse not to start, after this lecture you simply won't have one.

🔥 Save 50% and buy a ticket until 11.5

🎟️ Tickets: Presale until 11/05/2026: €10

🎟️ From 12/05/2026 and on site: €20

🎟️ Livestream & recording: €10

The number of places is limited. Book your place early!

🍻 Relaxed atmosphere, no ties. SKILLUP is not only about lectures, it is an evening full of inspiration, debates and networking in the pleasant environment of the jazz club Hogo Fogo.

Come to be inspired, make new contacts and gain practical knowledge in the field of marketing and business. We look forward to seeing you!