KNOW YOUR WORTH Part 1 - Professionelle Preisgestaltung für Influencer

Here you will learn how to recognize and negotiate your value as a creator & influencer.

Are you wondering whether you are for your Content creation could get higher budgets?
Do you sometimes feel like you're being sold short when collaborating or would you like more transparency in agency and management processes?

Together with the media analysts from "OBSERVER", we take a data-based look at pricing in the creator economy and show how classic media reporting can measurably increase your own brand value.

Topics include: a.:

• What is a CPM (cost per thousand contacts) and how much does it influence your rate card?
• Negotiation: How do you argue your prices correctly?
• Red Flags: What distinguishes a successful negotiation from one that fails?
• Portfolio expansion: What other services can you monetize apart from the classic video? ‍
  
  »OBSERVER«, Lessinggasse 21, 1020 Vienna

Your expert: Florian Laszlo

He is a driving force in the Austrian Media and communications industry. As a qualified lawyer, he began his career at Börsen Kurier, Austria's only weekly newspaper for finance and business, of which he is now the publisher.

In 2009, he took over the management of the family business "OBSERVER" and shaped it into a leading brand intelligence agency, which today stands for comprehensive media response analysis and market research.

Florian is also involved Laszlo served as spokesman for information service providers in the Austrian Economic Chamber and was Secretary General of the World Association of Media Observers (FIBEP).

Your expert: Niklas Baume, CEO MATABI Agency GmbH

As founder and managing director of MATABI Agency GmbH is one of the most sought-after agencies for social media and influencer management in Vienna. Niklas Baume accompanies creators in sustainable brand building and in high-profile contract negotiations.

With his deep industry know-how from over a decade in video production and social media marketing, he stands for professional talent management, fair pricing strategies and absolute transparency in collaboration.

In addition, as an active member of the IAA Creator Hub, Niklas is committed to the professionalization and future-oriented design of the creator scene in Austria.