KNOW YOUR WORTH - Professionelle Preisgestaltung für Influencer

In the first part of Know Your Worth we learned how to recognize your value as a creator - now we go one step further!

What role does it play? Print, TV & Co for your visibility and your market value?

Together with the media analysts from OBSERVER we take a look at the other side of the media world - and show how classic reporting can increase your own brand value. Because: Whoever is in the newspaper or appears on television suddenly has a completely different level of leverage - including when it comes to pricing.

Topics include:

• What matters more: followers or media presence?
• How do print and TV affect your brand and your market value?
• Measuring media response and using it strategically
• The right balance of owned, earned and paid Media
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Workshop: Know Your Worth: Professional Pricing

Duration: 120 minutes

Target group: Self-employed content creators, influencers and management, advertisers & Agencies

Date: Thursday, January 22nd, 2026, 5:00 p.m. - 7:00 p.m. (start on time)

Location: Observer, Lessinggasse 21, 1020 Vienna

‍Ticket: free for IAA Creator Hub Austria members; EUR 95 for non-members

Your expert: Florian Laszlo

He is a driving force in the Austrian Media and communications industry. As a qualified lawyer, he began his career at Börsen Kurier, Austria's only weekly newspaper for finance and business, of which he is now the publisher.

In 2009, he took over the management of the family business "OBSERVER" and shaped it into a leading brand intelligence agency, which today stands for comprehensive media response analysis and market research.

Florian is also involved Laszlo served as spokesman for information service providers in the Austrian Economic Chamber and was Secretary General of the World Association of Media Observers (FIBEP).