PHOTO: FRED KRAMER. Komentovaná prohlídka výstavy s kurátorem

The first retrospective exhibition of Fred Kramer (1913–1994), the most important Czech advertising photographer of the 1950s to 1980s, draws on the extensive set of the author's works, which after his death donated his wife to the collections of the Museum of Decorative Arts. The focus of the exhibition is in his work from the sixties, when he was one of the few to use color photography and cooperated with leading graphics. His so -called Košířská Madonna, older advertising photographs, which he chose in the 1980s as their brand young publishers of the samizdat cultural revolver revolver, enrolled most. The retrospective is intended to significantly expand this awareness.