Mediálne trendy 2025

At the current edition of the Media Trends conference, we will discuss the following topics:

1.) The media: What is the future of traditional media? How are their financing models change? Are alternative media a real competition? And does the current measurement of IAB Monitor reflect the real value of the media market? The answers will be brought by leaders of the largest Slovak media houses.

2.) public service vs. Commercial TV: What should their role in society be? Who is to ensure objective news? How do TVs divide the rights of sports broadcasts and large entertainment formats? And will survive the linear TV exodus viewers? But what is the price of originality in the time of global productions? How do television struggle with rising costs and what formats have a chance to succeed? Will artificial intelligence bring a revolution in screenwriting? And why is ESG increasingly important in the production of content?

4.) Linear TV vs. Streaming Services: The viewer's fight

Streaming platforms change the way viewers consume content. Who dominates the market today - local or global water services? What is the future of subscription and advertising on digital TV? And can Connected TV effectively link TV and digital marketing? When is the influencer a strong communication partner and when only a short -term trend? How do TVs protect their brand and brand safety in cooperation with content creators? And replaces AI digital influencers? How to maintain objectivity in a polarized time? Do we face the crisis of trust in traditional media? And can artificial intelligence help save time and money, bring an independent view or is rather a threat?