Masterclass | Prompting, AI Agents & GEO: Erfolgreiches Arbeiten mit KI

The masterclass provides an overview of the application and implementation of AI in practice in companies and organizations.

Moving Forward Masterclass

Prompting, AI Agents & GEO: Working successfully with artificial intelligence

Friday, June 19, 2026 | 8:30 a.m. - 4:30 p.m. | Microsoft Headquarter Vienna

AI in everyday work - practical, compact, implementable.

Moving Forward will take place on June 19, 2026 at Microsoft Headquarter Vienna Masterclass - a full-day workshop about prompting, AI agents and Generative Engine Optimization (GEO).

A day-long, practice-oriented program with hands-on sessions, exciting business cases and insights from top speakers awaits you. You will learn how to use AI effectively in your everyday work, hand over routine tasks to AI agents and strengthen your digital visibility with GEO - all with concrete added value for your company or organization.

The "Moving Forward Trend Study 2026" with exclusive insights on the topic of "AI Transformation - Satisfied customers & competitive offers in one “new world” will be presented to the public for the first time as part of the master class. The interactive formats build on the brand new insights.

Use this opportunity to secure a decisive knowledge advantage and to understandAI as a success factor for your industry!

🎟 Early Bird Tickets are still available until May 19th, 11:59 p.m. - secure Get your place now!

All inclusive:

• Full-day masterclass with leading experts
• Top-class, interactive Workshops for practical insights
• Official certificate of participation as proof of your excellence
• Business networking lunch with industry insiders

This masterclass is for you if...

• ... you as Employee or manager want to use AI practically
• ... you want to understand how you hand over routine tasks to AI agents ... you want to achieve better and faster results with prompting
• ... your You want your company or organization to become digitally more visible
• ... you want to be legally on the safe side when it comes to AI
• ... you want to take possible workflows and solutions directly from the workshop
• ... you want to find out more about current trends and developments

Your advantages at a glance

• Exclusive insights from the Moving Forward Trend Study 2026

• Practical-oriented Workshopswith directly implementable strategies for the use of AI in a company or organization

• Legal overview: The latest developments and framework conditions in dealing with AI

• Best practice examples

• Business Networking Lunch: Networking with experts, industry colleagues and Decision makers
  

What awaits you?

Who is taking part in the Moving Forward Masterclass takes part, experiences a varied day with a strong mix of inspiration, specialist knowledge and real hands-on units: From exclusive insights from Microsoft and PAYBACK Austria to the current AI trend study to a compact legal guide to the EU AI Act.

In hands-on workshops lasting several hours, you will learn how to build your first own AI agent, achieve better results with prompting and GEO can lead to better visibility of your content.

Networking at Lunch & Coffee Breacks enable exchanges with experts from business, technology and law. At the end of the masterclass, you will take away concrete tools, inspiration, workflows and a clear picture of how AI can work in your own company.

SPEAKER

Martin Hörmann
Government Affairs Director Microsoft Austria

Martin Hörmann is largely responsible for the company's communication with political and regulatory stakeholders. Martin Hörmann provides first-hand insights into Austrian and European economic and digital policy from the perspective of one of the leading international companies in the field of artificial intelligence.

Josef Mantl
CEO JMC

Josef Mantl is the founder and CEO of JMC, a full-service communications agency with a focus on campaigns, events, social media and artificial intelligence. The agency is #1 in urban mobilization and host of "UrbanIn - The Community", a pioneer in the field of social media and artificial intelligence as well as a pioneer in the fields of technology, digitalization, startups and AI governance with the national and international platform "Moving Forward - Shaping the Future."

Barbara Eisenköck
Founder Studio Bespoke

Babara Eisenköck is co-founder of Studio Bespoke and is Expert for branding, corporate design and UX design with many years of successful experience in the creative industry. Her focus is on the strategic development of clear brand identities, the design of consistent visual appearances and the conception of user-centered digital experiences. In doing so, she creates brand appearances that are visually convincing and offer measurable added value for companies.

Bernd Plank
Founder Studio Bespoke

Bernd Plank is co-founder of Studio Bespoke in Vienna and particularly supports the development and implementation of measures using the diverse tools of online and event marketing. Based on many years of experience, he offers first-class expertise in the areas of branding & design, social media marketing and campaigning. In the cooperation with JMC, he brings his expertise in the strategy and development of online campaigns as well as their implementation and adaptation for different online channels.

Dominik Lindner
CEO ADISON

Dominik Lindner is the founder of ADISON business model developer in Vienna and Graz, 25 years of experience in management & consulting. Expert in customer centricity and in the areas of international management, sales and marketing, business model development and systemic organizational consulting. He led the founding and development of companies in Europe and Asia and designed international product portfolios with a focus on electrical engineering, construction and the manufacturing industry.

Julian Pauschenwein
AI Expert, AI Solutions Engineering, Burgenland University of Applied Sciences

Julian Pauschenwein is an AI expert and works at the Burgenland University of Applied Sciences with a focus on AI Solutions Engineering. He researches and develops at the interface of deep learning, computer vision and generative AI. His focus is on vision-language models, LLM fine-tuning and the development of agent-based AI systems. He works with transformer architectures, graph neural networks and graph databases to create hybrid systems that map complex relationships and deliver explainable results.

PARTNER