Masterclass | AI & You: Erfolgreiches Arbeiten mit Artificial Intelligence

The Moving Forward Masterclass provides an overview of the application and implementation of AI in practice in workshops

Moving Forward Masterclass

AI & You: Working successfully with Artificial Intelligence

Friday, September 26, 2025 | 8:00 a.m. - 4:00 p.m. | Le Meridien Vienna

The Moving Forward Masterclass gives participants an overview of the possible uses of AI tools, the legal framework and best practice tips for daily use in Marketing & Sales.

The “Moving Forward Trend Study 2025with exclusive insights on the topic of “humans leveraged by AI – how can human/AI co-creation work?” will be presented to the public for the first time as part of the master class. The interactive formats are based on the brand new findings.

Use this opportunity to secure a decisive knowledge advantage and AI as Success factorfor your industry!

Inclusive:

• Exclusive full-day masterclass with leading experts
• High-quality, interactive workshops for practical insights
• Official certificate of participation as proof of your participation Excellence
• Exclusive networking lunch with industry insiders

Your advantages in one Blick

• Exclusive insights from the Moving Forward trend study 2025: How does co-creation between humans and AI succeed?

• Practical-oriented workshops with directly implementable strategies for the use of AI in your company or institution

• Legal overview: The latest developments and framework conditions when dealing with AI

• Best practice Examples

• Business Networking Lunch: Networking with experts, industry colleagues and decision-makers

This masterclass is for you, if...

+ you work in the communications, marketing, sales or content team of a company, institution or agency or work as a self-employed person

+ with creative text and image design You want to generate AI-based tools

+ You want to benefit from implementing AI

+ You want to know how to best use AI tools in your work can

+ You want to get an overview of the current developments and specific areas of application of AI

+ You want to generate creative text and image design with AI-based tools

+ You want to use AI in the best possible way for communication and social media

+ You want to improve your knowledge of the legal framework want to deepen your understanding of artificial intelligence

+ you are a manager and want to anchor new skills among employees in the future and optimize human and AI collaboration

What can you expect?

Interactive Hands-on Workshops that will provide you with practical insights into the application and implementation of AI.

Learn how to enable human-to-human collaboration Optimize AI and AI work processes in marketing & sales, improve data-based decisions, enable personalized customer approaches or generate innovative content.

• Determination of the requirements for the successful use of AI
• Identification of the strengths of humans and machines and targeted use for the optimal ones Co-Creation
• Knowledge of how to achieve better results with AI
• Practical, immediately applicable knowledge for the effective use of artificial intelligence in the workplace with a particular focus on marketing & sales
• Use of AI tools to increase the productivity and efficiency of processes
• Practical exercises and interactive discussions for one Safe handling of AI with a special focus on social media & design
• Development of concrete solution approaches for your own everyday work

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