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Jak IKEA emocemi ovlivňuje nákupní chování? - Přednostně pro členy klubu
How does IKEA affect purchasing behavior? - preferably for club members
Event by: Franchise Club
Location: IKEA, Skandinávská 131/1, Praha 5
About event
You may have happened to you that you thought you would buy just a few items at IKEA to find out that you were coming out with a full cart.
After a while you have entered, the abundance of offer, aesthetics of exposure and wandering amazed and disorient you so much that the irresistible desire for discovery and shopping won over your rational thinking and the original plan. And then as if you have discovered a "treasure", a perfect piece of furniture, or a supplement that you never knew you needed, but suddenly you were clear over the sun that you just need to have it. And then you saw another "treasure" ...
We have prepared for you another club excursions for interesting and exclusive places that offer "teachings of practice". This time we will invite you to the fascinating world of experience creativity of the Swedish global giant IKEA. We will show you how everyday shopping can be transformed into an exciting experience that can positively affect customers' shopping behavior.
IKEA is an example of masterful mastering the integration of design and psychology into an amazing absorbing experience. One that can be separated from cash to their satisfaction ... Perhaps you would like to know several psychological tricks, how to successfully influence shoppers' behavior, inspire how to strategically organize a store, how to issue products and create a pleasant environment support without being forced to.
At the end, we will invite you to the popular IKEA restaurant, famous by Swedish balls, with exaggeration referred to as "the best furniture salesman".
The dedicated guide will be our member Iveta Kostincová Kutišová, Head of Communication Operations IKEA CZ/HU/SK.
Iveta will go with us the way "Labyrinth IKEA", which allows customers to gradually see the whole offer, inspire and discover new ideas. At certain places of the labyrinth, he describes us which of the psychological effects is currently affecting our purchasing behavior.
The excursion will take place in IKEA in Prague 5, Zličín, Scandinavian 1,
in two terms: Club, their colleagues, family members and friends.
Send your applications to tamchyna@ifranchising.cz or via WhatsApp to +420 603 578 035.
Due to the limited number of participants in each date, we ask you to include your term options - the first, second or both terms to evenly fill both groups. Those who log up before.
If you have any other questions or need more information, do not hesitate to contact us (+420 603 578 035).
After a while you have entered, the abundance of offer, aesthetics of exposure and wandering amazed and disorient you so much that the irresistible desire for discovery and shopping won over your rational thinking and the original plan. And then as if you have discovered a "treasure", a perfect piece of furniture, or a supplement that you never knew you needed, but suddenly you were clear over the sun that you just need to have it. And then you saw another "treasure" ...
We have prepared for you another club excursions for interesting and exclusive places that offer "teachings of practice". This time we will invite you to the fascinating world of experience creativity of the Swedish global giant IKEA. We will show you how everyday shopping can be transformed into an exciting experience that can positively affect customers' shopping behavior.
IKEA is an example of masterful mastering the integration of design and psychology into an amazing absorbing experience. One that can be separated from cash to their satisfaction ... Perhaps you would like to know several psychological tricks, how to successfully influence shoppers' behavior, inspire how to strategically organize a store, how to issue products and create a pleasant environment support without being forced to.
At the end, we will invite you to the popular IKEA restaurant, famous by Swedish balls, with exaggeration referred to as "the best furniture salesman".
The dedicated guide will be our member Iveta Kostincová Kutišová, Head of Communication Operations IKEA CZ/HU/SK.
Iveta will go with us the way "Labyrinth IKEA", which allows customers to gradually see the whole offer, inspire and discover new ideas. At certain places of the labyrinth, he describes us which of the psychological effects is currently affecting our purchasing behavior.
The excursion will take place in IKEA in Prague 5, Zličín, Scandinavian 1,
in two terms: Club, their colleagues, family members and friends.
Send your applications to tamchyna@ifranchising.cz or via WhatsApp to +420 603 578 035.
Due to the limited number of participants in each date, we ask you to include your term options - the first, second or both terms to evenly fill both groups. Those who log up before.
If you have any other questions or need more information, do not hesitate to contact us (+420 603 578 035).