Mut zur Marke - Erfolg in Zeiten von KI

What do you stand for – when technology can do (almost) everything? The Baden Marketing Summit offers inspiration, exchange and practical impulses.

Baden Marketing Summit

#1 Courage to the brand - success in times of AI

Welcome to the first edition of the Baden Marketing Summit - an initiative by LKNR, the branding agency in the heart of Baden. Together with City Marketing Baden and our media partner Opinion Leader Network, we are setting a strong example for value-based marketing in dynamic times.

Why this event?

Our world is changing faster than ever. E-commerce, social media and especially artificial intelligence are increasingly shaping our economy and our lives. Many companies ask themselves: How do you remain relevant, visible and credible?

The answer lies not only in technology - but in the core of a company: Brand as an expression of attitude, meaning and responsibility.
Because especially in times of change, brands with substance become a compass - for customers as well as for employees.

What to expect

The Baden Marketing Summit offers inspiration, exchange and practical impulses in order to:

- sharpen your own brand profile
- communicate the company's purpose clearly and effectively to the outside world
- understand brand management as a success strategy in the AI age
- get to know concrete strategies and best practices that you can implement directly
- network with people who are entrepreneurial with attitude and foresight go ahead

Program:

Keynote: “How AI is changing life and work”

Sebastian Podesser, CEO and co-founder of thirdmind, a Viennese AI startup that supports companies with autonomous AI coworkers. Book author and lecturer at the FH Burgenland and at the AI Training Institute.

In his keynote, he gives a compact overview of the current status of generative AI, classifies the developments and shows how companies can find orientation in this dynamic field.

Workshop: “How brand management can become a success factor in the age of AI "

Udo Lackner, CEO of LKNR, shows why values make the difference today more than ever.
LKNR has been supporting companies for over 10 years in discovering, living and making their brand values a holistic experience - from regional companies to international brands with a social impact Responsibility.

Event details

Date: Monday, November 3rd, 2025
Place: Theater am Steg, Baden
Start: 7:00 p.m.