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Heidi Horten - Einführung in die Dauerausstellung & Sonderausstellung
Heidi Horten - Introduction to the permanent exhibition & special exhibition
Event by: Verein der geprüften Wiener Fremdenführer
Location: Heidi Horten Collection, Hanuschgasse 3, Wien - Innere Stadt
About event
Klimt ⮂ Warhol
Modern Masterpieces: Empowering Minds, Inspiring Hearts
Gustav Klimt, Church in Unterach am Attersee , 1916 © Heidi Horten Collection
Andy Warhol, Four-FOOT Flowers , 1964 © Andy Warhol Foundation for the Visual Arts, Inc./licensed by Bildrecht, Vienna, 2024, Photo: Heidi Horten Collection
The selection of the works for the new permanent exhibition climate Warhol was within the framework of the innovative, participative project #Artfluence shaped by the Heidi Horten Collection. In the sense of an active participation, they had around nine months to coordinate for their favorite works of the collection and thus have a direct impact on the new permanent exhibition. ⮂ Warhol formate. Different artistic directions and movements such as Vienna around 1900, German Expressionism, the surrealism of a René Magritte, the European and American abstraction of the post-war period, the figuration of a Francis Bacon, pop art, works by the artist group Zero as well as contemporary positions into a presentation that the versatility of the Heidi Horten Collection revealed.
The display of the collection presentation on the ground floor of the museum is developed by the Austrian artist Markus Schinwald in close coordination with the Heidi Horten Collection. The aim is to present the masterpieces of the collection in a unique way and to stand out from conventional museum exhibitions, which gives the Heidi Horten Collection a special unique selling point.
Schinwald's wall design creates a representative and intimate atmosphere. The allusions to bourgeois interiors reflect the private origin of the collection. The design of the walls integrates around 50 selected works into an overall artistic staging in which art and visitors can freely go into dialogue. Two wall elements with portholes take up the design of the tea room and create new gaze and movement axes in the entrance area of the museum.