HANDELSKOLLOQUIUM 2026

The trade colloquium is the most traditional trade congress in Austria.

EVENT INFORMATION & PROGRAM AT WWW.HANDELSKOLLOQUIUM.AT

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That Handelskolloquium, Austria's oldest and most renowned trade congress, has stood for a wide range of topics for decades. The 36th edition focuses on current developments and innovations in areas such as consumer behavior of the "Next Generation" and new leadership, geopolitics and science, shopfitting and stores, digitization and megatrends and sufficient time for networking.

Similarly, future visions of the retail industry will be intensively discussed, with a look at the innovations that will sustainably change the business world. A central topic is thelatest trends in the FMCG industry(Fast Moving Consumer Goods), which range from product innovations to changing consumer habits.

These focal points are complemented by discussions on retail real estate, in-store technologies, omnichannel strategies as well as B2C and B2B platforms. The colloquium offers decision-makers an ideal platform to network, exchange knowledge and gain new ideas for the future of retail.