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Data meets Drama
Event by: Strategie Austria
Tickets: 39–59 EUR · Get tickets
Talks & discussions
About event
We in the creative industry are still debating whether digital campaigns are the new supreme discipline or whether classic campaigns remain the guiding light. If you follow the advertising spending, you can definitely see a clear trend.
Digital advertising is now the largest advertising medium. Globally, digital channels accounted for approximately 72.7% of total advertising investments in 2024. The use of social media platforms has revolutionized the advertising landscape. Advertising is becoming smarter, more personal and more data-supported.
We would like to know from our experts what this means for the work of strategy and creation, how creative or factual the input should be and what has changed as a result of the rapid developments.
Experts on the podium:
- Isa Radich – Social Media Manager, Vienna Chamber of Labor
- Rosa Merlicek – Co-Owner, Merlicek & Partner
- Martin Wagner – Director of Digital, GGK Vienna
- Michael Drexler – Country Manager Austria, Teads
When: Monday, May 4th, 2026 from 5:00 p.m. – 7:00 p.m Time
Where: THE ICON VIENNA at the main train station, Gertrude-Fröhlich-Sandner-Straße 2, 21st floor, 1100 Vienna
Tickets:
- Members: free
- Early Bird until April 24, 2026: € 39,-
- Regular price: € 59,-
Register now and get your early bird discount!