CX & SEO - využijte poznání zákazníka ve prospěch organicu - Lukáš Pítra

In CX, we examine customer journeys. Expectations, troubles and jams that people have during the purchase. And we will learn a lot of useful things for SEO as well.

It's just a shame that few SEO specialists are interested. So let's change it :)

WHAT YOU WILL LEARN

• what is CX conceptually, a necessary mini-theory
• what we deal with in CX practically
• what methods we use and what we typically learn
• how it affects SEO, for example
  -- (un)findability of transactional / practical information and unnecessary tickets on customer
  -- the importance of reputation, retention and top company profiles and GMB
  -- jams when using typical filters, tiles and navigation
  -- where and how users suffer when consuming ordinary web content

ABOUT THE SPEAKER - Lukáš Pítra
Once upon a time, when phones still had buttons, he did SEO just like you. Then, after a winding path through performance marketing, he established himself in internal management and in recent years has specialized in the professionalization of CX (https://www.lukaspitra.cz/). As a freelancer, he helps companies know their customers better and helps various marketing specialists do their jobs better.

WHO IS THE EVENT FOR
The event is primarily aimed at SEO specialists of various specializations and levels. We are also happy to welcome other online marketers. This specific event is also suitable for UX and CX specialists.

MEETING PLACE
Trojka Café, Dům pánu z Kunštát, Dominikánská 9, 602 00 Brno-střed (pass the bar and keep going left)
Capacity: 40 people
Entrance fee: voluntary on site