Business Modeling 101 Workshop for Spin-off Fellowship Applicants

First Step From Research to Market: Building Your First Business Model

This intensive workshop is designed specifically for researchers and students applying to the Spin-off Fellowship programme who are ready to transform their innovative research ideas into viable market opportunities. As part of your journey from academia to entrepreneurship, this session will bridge the gap between your technical expertise and essential business competencies.

Workshop Overview

During this hands-on session, participants will receive a comprehensive introduction to fundamental business modeling concepts and impact assessment methodologies. The workshop covers key areas including value proposition development, customer identification, revenue models, and measuring social and economic impact. Our goal is to equip you with the practical tools and frameworks needed to articulate how your research can create value in the marketplace.

What You'll Learn

• Core business modeling principles and frameworks
• Impact assessment techniques for research-based ventures
• Customer discovery and value proposition design
• Revenue model options for deep-tech startups
• Market validation strategies

Following the workshop, participants will have one week to implement their learnings and develop their initial business model. You will then be connected with domain-specific mentors who will provide personalized feedback on your business model and guide you through the refinement process.

This workshop represents the first step in your entrepreneurial journey, helping you complement your technical skills with the business acumen necessary for successful spin-off creation. Whether your research focuses on biotechnology, digital innovation, or engineering solutions, this session will provide the foundation for transforming your academic work into a sustainable business venture.

This workshop is only open to the academic personnel of TU Wien!