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AI & E-Commerce: Produktdaten, Visibility & Conversion neu gedacht
AI & E-Commerce: Product data, visibility & conversion rethought
Event by: AI Factory Austria AI:AT
Location: AI:AT AI Factory Austria, Karl-Farkas-Gasse 22, Wien - Landstraße
About event
Artificial intelligence is already changing how products are searched for, compared and recommended. This fundamentally redefines the customer journey in e-commerce - and product data moves into the center of visibility.
Many companies face similar challenges: incomplete product data, complex product ranges and manual processes slow down product launches and reduce findability in AI systems and new generative search environments.
What to expect in the workshop/meetup
Show in this practice-oriented workshop/meetup We explain why product data is becoming a strategic success factor - and how AI actually interprets, evaluates and recommends products.
Using real e-commerce use cases, we analyze how data quality, AI visibility and neuromarketing interact. You will learn concrete levers to specifically optimize product pages, feeds and listings.
You will gain:
- Clear overview of AI readiness in e-commerce
- Understanding how AI processes and evaluates product data
- Typical errors in product data and listings
- Concrete approaches for Feeds & product information
Practice instead of theory
- Real e-commerce use cases
- Live analyzes of product data & listings
- Before and after examples
- Concrete quick wins & Recommendations for action
Format
- Duration: 1.5–2 hours including networking
- Language: German
- Interactive workshop
- Location: AI Factory Austria, Vienna
- Participation: free of charge
Your benefit
You will receive specific criteria for AI-ready product data as well as actionable approaches for AI visibility and Generative Engine Optimization (GEO). The goal is to sustainably increase visibility, conversion and the quality of your product information.