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AFBA MASTERCLASS
Location: The Stepford Studio, Burggasse 79, Wien - Neubau
Tickets: 290 EUR · Get tickets
About event
AFBA MASTERCLASS< /strong>
The masterclass is aimed at food influencers who want to take the next step and turn their hobby into a professional career. Over the course of one weekend, participants receive the necessary tools in five different workshops to take themselves and their social media accounts to the next level.
Each workshop is led by experienced experts in the respective field so that participants receive comprehensive knowledge and practical tips directly from the professionals. This is how you take the next step towards professionalization as a food influencer.
FRIDAY, 10/25/2024
On Friday evening we invite all participants to a little get-together in the studio! We get to know each other over drinks and food from the BILLA range and exchange ideas in a casual setting.
SATURDAY, 10/26/2024
10:00 AM // HOW TO BE A BRAND
Presenters: Christl Clear, influencer, presenter and author (https://www.christlclear.com)
In this workshop, food influencers will learn how to successfully build their personal brand and can strengthen. From developing a clear identity to creating authentic content - this workshop teaches strategies for appearing professional and unique as an influencer.
1:30 p.m. // REELS & MEALS – PERFECTLY STAGE FOOD IN VIDEOS.
Presenters: Jelena Maier, influencer, entrepreneur and author (https://schnabularasa. com)
This hands-on workshop is designed to teach influencers the skills and strategies necessary to use Instagram Reels effectively. Participants will learn how to create engaging and creative Reels to entertain, engage and expand their audience.
16:00 WATCH // LAW & ORDER – THE BEST START IN YOUR SELF-EMPLOYMENT
Presenter: Julia Köhler, tax consulting firm Köhler & Partner (http://www .koehler.at)
This workshop is essential for anyone who wants to move professionally in the world of food influencing. An experienced expert will give you a comprehensive introduction to the legal aspects of your business. You will find out what it means to work as a sole proprietor, what information is mandatory on an invoice and what rights and obligations you have as an influencer.
10:00 AM // PLATES & PROPS – research, styling and writing recipe texts
Presenter: Kevin Ilse, influencer, food stylist and photographer (http://blog.thestepfordhusband.at)
This workshop focuses on introducing participants to professional food styling in order to present their culinary creations in an appealing and photogenic manner. Participants will learn how to use clever food styling to make their dishes more visually appealing and inspire their audience. In addition to food styling, the workshop will also cover the topic of recipe research and writing recipe texts in order to develop a complete and professional appearance for blogs or social media appearances.
1:30 PM // COLLABORATION IS EVERYTHING
Presenter: Mirela Hrinc, Senior Account Manager at the Tante Emma agency (https://www.tante-emma.at)< /strong>
In this workshop we will address the question: “How do I win orders and customers?” An expert will provide the participants with tools for customer acquisition (such as a media kit etc. Ä.) and support them in successfully approaching potential customers and designing projects.
The expert also shows how to reach your target group by analyzing your existing audience (insights). finds and optimizes its content accordingly. What can I learn from my insights and engagement data and how can I increase my engagement through the optimal content.